QR code size is the single most common reason printed QR codes fail to scan. Too small and the camera cannot resolve the pattern. Too large and it looks disproportionate on the design. Here are the exact sizes you need for every common print context.
The Basic Rule: 1:10 Ratio
The most reliable rule of thumb: your QR code should be at least 1/10 the size of the maximum scanning distance.
- Scanning from 20cm → QR code minimum 2cm × 2cm
- Scanning from 50cm → QR code minimum 5cm × 5cm
- Scanning from 1 metre → QR code minimum 10cm × 10cm
- Scanning from 3 metres → QR code minimum 30cm × 30cm
Minimum QR Code Sizes by Print Format
Business Cards
Standard business cards are 8.5cm × 5.5cm. QR code minimum: 2cm × 2cm. Recommended: 2.5–3cm. Place on the back of the card with at least 3mm margin on all sides.
Flyers and A5 / A4 Leaflets
Scanned at arm's length (30–40cm). Minimum: 3cm × 3cm. Recommended: 4–5cm.
Product Packaging
Scanned at 20–30cm. Minimum: 2.5cm × 2.5cm. Use matte finish — gloss packaging causes reflection. Test on the actual material before printing.
Restaurant Table Stands
Scanned from 30–50cm seated. Minimum: 4cm × 4cm. Recommended: 6–8cm for comfortable scanning without leaning in.
Posters (A3 / A2)
Typically scanned at arm's length by someone standing. Minimum: 5cm × 5cm. Recommended: 8–10cm.
Outdoor Banners and Signage
Viewed from 1–5 metres. Minimum: 10cm × 10cm for 1 metre. For roadside signage at 5 metres: 50cm × 50cm or larger.
Digital Screens
For QR codes displayed on screens (presentations, TVs, digital displays), the physical size depends on screen size and viewing distance. Test with the actual screen and distance before your event.
Resolution: Always Use 300 DPI for Print
QR Stats generates high-resolution PNG files. When placing QR codes in your design software (Canva, Adobe Illustrator, InDesign), always confirm the image is set to at least 300 DPI at its final printed size. Upscaling a small QR code image to fill a large print area will produce a blurry, unscannable result.
Always Test on the Physical Material
Print a test copy on the actual paper, card, or material and scan it before approving a large print run. Lighting conditions, paper finish, and ink type all affect scannability in ways that screen previews cannot replicate.